Here's what I can do for you
Advertorials – When you are paying for space in publication, you want to get best possible value for your money. I produce bright, informative copy that tells your story in ways that readers and editors appreciate.
Awards submissions – If you are entering for a 'product of the year' or similar award, you can benefit from our experience in helping various technical clients achieve top honours in their industries.
Blogs – These have two main purposes: to pass information into your target markets on a regular basis, and to support your SEO activity. Blogging can be difficult when you have many other responsibilities, but it's all in a day's work for me.
Brochures – There may be just a few seconds to capture a reader's interest and possibly convert it to the action you want. So you need my writing and editing skills to convey your message convincingly in that golden moment.
Campaign planning – I can help you develop and implement communication programmes to target your selected audiences with a range of tools from this list.
Case studies – Showcase your product or service with a professionally written report covering the customer's need, the solution and the results. Guaranteed to make even the most mundane products sound attractive! Click for some EXAMPLES
Consulting – Extensive experience in business and technical journalism and public relations across a wide range of commercial and industrial sectors equips me well to offer constructive advice on your communication issues.
Content management – This is an exciting new area for me, but in reality it's just the 21st century way of getting copy into print. I've worked mostly with platforms such as WordPress, Weebly and Joomla,but am always happy to add to the range.
Editing – Everyone's copy can be improved, if you know how. I've been editing other people's copy for decades so i can help you to get your message across more clearly – and enhance your reputation.
E-mailers – Most of us complain about the daily torrent of email, so when you need to reach people this way you need to ensure your message is concise, easy-to-read, and showing a clear benefit for the reader.
Event management – I'm not into catering or entertainment, but do have experience of 'stage managing' corporate events – enough to be able to offer considered advice (and some practical assistance) with a variety of productions.
Fact sheets – These are useful tools for inclusion in press packs and customer folders. You'll have the facts: I can help to ensure that they are informative, interesting and useful.
Features – Sometimes you need longer, in-depth articles to tell your story in a different way. This is where I love to exercise my journalistic skills to create a larger word-picture on an expanded canvas.
Flyers – In the overall marketing mix, these are somewhere between advertisements and brochures. But they call for the same quality of to-the-point but captivating writing, each with a distinct call to action.
Media relations – I have first-hand experience of journalism and have stayed close enough over the years to have a good understanding of the driving forces influencing today's reporters and editors.
Media releases – To many, these are the lifeblood of a PR campaign. They are today's news, but they can also be moulded into longer or shorter pieces. I treat all media releases as if they are for Page One of a major newspaper...
Newsletters – I produce complete newsletters in print and email formats – the latter being especially useful as a driver encouraging traffic to websites. I like a good story, careful editing, snappy headlines and strong pictures.
Presentations – PowerPoint is a name that many dislike, yet it remains one of the most powerful tools to assist a speaker. I love the challenge of producing appropriate and sensible slide content – plus an interesting script to accompany it.
Reports – Calling for perhaps a more academic approach to news writing, these are nevertheless important elements for many communication programmes, and fall well within my range of skills.
Search Engine Optimisation – It's a fast-moving art, and I'm learning more each day. This site is a 'nursery', and when necessary I share my SEO successes with other sites where I'm involved with content.
Scripts – Whether for a commentary to accompany a PowerPoint presentation or a full-scale video script, I have the skills and experience to think both visually and verbally, to develop storylines and content to convey information.
Social media content – The tight old 140-character Tweet was an appealing challenge to get a targeted message across with hashtags, links and a call to action. I thrive on concise communication when needed. I do Facebook and LinkedIn too.
Speeches – For formal or lighthearted occasions, I'll draft a suitable speech and, if necessary, provide coaching on delivery techniques. I want your moment in the spotlight to deliver the results you are looking for.
Technical copywriting – I have written for and about a wide range of technical and industrial clients. I don't profess to be an expert in all the subjects, but am expert in grasping the key elements and writing to satisfy demanding audiences.
Video – I can adapt your message to create a compelling TV script suitable for both voiceover or direct-to-camera presentations. I have in-house shooting and editing capability for very small productions.
Web copy – Writing for the internet is a fast-developing art – one which demands creativity and an understanding of search engine optimisation. It's another challenge I enjoy – and am more expert today than yesterday!
I also have access to some of the UK's finest skills in photography, printing, video production, web services and graphic design.
Awards submissions – If you are entering for a 'product of the year' or similar award, you can benefit from our experience in helping various technical clients achieve top honours in their industries.
Blogs – These have two main purposes: to pass information into your target markets on a regular basis, and to support your SEO activity. Blogging can be difficult when you have many other responsibilities, but it's all in a day's work for me.
Brochures – There may be just a few seconds to capture a reader's interest and possibly convert it to the action you want. So you need my writing and editing skills to convey your message convincingly in that golden moment.
Campaign planning – I can help you develop and implement communication programmes to target your selected audiences with a range of tools from this list.
Case studies – Showcase your product or service with a professionally written report covering the customer's need, the solution and the results. Guaranteed to make even the most mundane products sound attractive! Click for some EXAMPLES
Consulting – Extensive experience in business and technical journalism and public relations across a wide range of commercial and industrial sectors equips me well to offer constructive advice on your communication issues.
Content management – This is an exciting new area for me, but in reality it's just the 21st century way of getting copy into print. I've worked mostly with platforms such as WordPress, Weebly and Joomla,but am always happy to add to the range.
Editing – Everyone's copy can be improved, if you know how. I've been editing other people's copy for decades so i can help you to get your message across more clearly – and enhance your reputation.
E-mailers – Most of us complain about the daily torrent of email, so when you need to reach people this way you need to ensure your message is concise, easy-to-read, and showing a clear benefit for the reader.
Event management – I'm not into catering or entertainment, but do have experience of 'stage managing' corporate events – enough to be able to offer considered advice (and some practical assistance) with a variety of productions.
Fact sheets – These are useful tools for inclusion in press packs and customer folders. You'll have the facts: I can help to ensure that they are informative, interesting and useful.
Features – Sometimes you need longer, in-depth articles to tell your story in a different way. This is where I love to exercise my journalistic skills to create a larger word-picture on an expanded canvas.
Flyers – In the overall marketing mix, these are somewhere between advertisements and brochures. But they call for the same quality of to-the-point but captivating writing, each with a distinct call to action.
Media relations – I have first-hand experience of journalism and have stayed close enough over the years to have a good understanding of the driving forces influencing today's reporters and editors.
Media releases – To many, these are the lifeblood of a PR campaign. They are today's news, but they can also be moulded into longer or shorter pieces. I treat all media releases as if they are for Page One of a major newspaper...
Newsletters – I produce complete newsletters in print and email formats – the latter being especially useful as a driver encouraging traffic to websites. I like a good story, careful editing, snappy headlines and strong pictures.
Presentations – PowerPoint is a name that many dislike, yet it remains one of the most powerful tools to assist a speaker. I love the challenge of producing appropriate and sensible slide content – plus an interesting script to accompany it.
Reports – Calling for perhaps a more academic approach to news writing, these are nevertheless important elements for many communication programmes, and fall well within my range of skills.
Search Engine Optimisation – It's a fast-moving art, and I'm learning more each day. This site is a 'nursery', and when necessary I share my SEO successes with other sites where I'm involved with content.
Scripts – Whether for a commentary to accompany a PowerPoint presentation or a full-scale video script, I have the skills and experience to think both visually and verbally, to develop storylines and content to convey information.
Social media content – The tight old 140-character Tweet was an appealing challenge to get a targeted message across with hashtags, links and a call to action. I thrive on concise communication when needed. I do Facebook and LinkedIn too.
Speeches – For formal or lighthearted occasions, I'll draft a suitable speech and, if necessary, provide coaching on delivery techniques. I want your moment in the spotlight to deliver the results you are looking for.
Technical copywriting – I have written for and about a wide range of technical and industrial clients. I don't profess to be an expert in all the subjects, but am expert in grasping the key elements and writing to satisfy demanding audiences.
Video – I can adapt your message to create a compelling TV script suitable for both voiceover or direct-to-camera presentations. I have in-house shooting and editing capability for very small productions.
Web copy – Writing for the internet is a fast-developing art – one which demands creativity and an understanding of search engine optimisation. It's another challenge I enjoy – and am more expert today than yesterday!
I also have access to some of the UK's finest skills in photography, printing, video production, web services and graphic design.