I’m writing this on a Friday in January, when the weather forecasters were 100% correct and my corner of the UK is experiencing significant snowfalls. In fact, much of the country is covered in the stuff and it’s causing immense disruption.
All this I know because I have been dipping into Twitter from time to time, and finding that it is a wonderful medium in times of need, such as today. Local authorities and other agencies are tweeting important information, and retweeting by others is helping to spread those messages even more widely.
Now it may be that people have more time today to use Twitter, but the medium works in the same way on ‘clear’ days, too.
So, in this new era of ‘public service tweeting’, pause to think how you could be making better use of social media in your normal communication with stakeholders.
David Goddin was born in the UK and educated in South Africa. He began his career on daily newspapers and trade journals, before moving into public relations consulting. He produced award-winning writing and became an Accredited PR Practitioner, the highest qualification of the Public Relations Institute of South Africa. Since his return to the UK 17 years ago he has also contributed to a number of highly successful PR and marketing communications campaigns for major national and multinational clients. He is currently also President of the Haslemere & District Chamber of Trade & Commerce.