How well does your business communicate? Before you answer, think carefully about every aspect of your communication with customers, suppliers, staff and any others you interact with on a regular basis. Then ask yourself: Can we communicate more effectively?
The answer is always ‘yes’ because communication is not a precise science and there is always scope for improvement. Opportunities for communicating are constantly evolving – and even the channels through which we communicate are in ongoing development.
Companies that merely survive need to make communication their top priority. Those that succeed are probably communicating reasonably well – but even they could do better. At the other end of the scale, businesses that do not communicate externally will lose their customers, while those that ignore internal communication are well on the way to becoming ‘sick’ organisations.
So what can you do to claim a place on the success ladder?
David Goddin was born in the UK and educated in South Africa. He began his career on daily newspapers and trade journals, before moving into public relations consulting. He produced award-winning writing and became an Accredited PR Practitioner, the highest qualification of the Public Relations Institute of South Africa. Since his return to the UK 17 years ago he has also contributed to a number of highly successful PR and marketing communications campaigns for major national and multinational clients. He is currently also President of the Haslemere & District Chamber of Trade & Commerce.