Years ago, an elderly journalist colleague gave me one of the simplest and most useful tips for success in the media business – and most other occupations, too. His advice was this: “If you want to write a good story, get enthusiastic about it. Whether it’s the page one lead or a one paragraph filler for an inside page, if you show enthusiasm, you’ll do a better job.”
I’ve carried that thought with me through all my newspaper and PR years, and it’s been a great help for the days when the assignment was particularly challenging. Now that I have the benefit of experience, I can see that the same simple philosophy can be applied successfully by just about everyone in an organisation. The difference that enthusiasm makes should be clear, whether it’s the lowliest worker or the chairman of the board.
David Goddin was born in the UK and educated in South Africa. He began his career on daily newspapers and trade journals, before moving into public relations consulting. He produced award-winning writing and became an Accredited PR Practitioner, the highest qualification of the Public Relations Institute of South Africa. Since his return to the UK 16 years ago he has also contributed to a number of highly successful PR and marketing communications campaigns for major national and multinational clients. He is currently also President of the Haslemere & District Chamber of Trade & Commerce.