It has long been said that to succeed in business you have to walk the walk and talk the talk – now you have to tweet the Tweet too.
Recent research suggests growing numbers of firms are using social networking in a bid to reach their customers and boost sales.
Judging from many of the Tweets that flow down my screen, people understand the need for Twitter – but they fall short in their technique.
So, in 10 tweetably short paragraphs, let’s consider some dos and don’ts to turn Twitter from fun accessory to powerful PR tool.
DO encourage customers, suppliers and others to follow you on Twitter so that they will receive the news that you issue by Tweet.
DO follow other Twitter users you’d like to receive information from – including your competitors.
DON’T Tweet for the sake of it – your followers won’t thank you for wasting their time with trivialities.
DON’T Tweet about what’s happening outside your window unless it is an event of profound importance.
DO ensure correctness of fact, grammar and spelling – a poorly written Tweet can negatively impact your corporate image.
DON’T (except in rare circumstances) leave readers with unanswered questions: they want information, not a quiz.
DO make your Tweets information rich: 140 well-composed characters can convey a considerable quantity of fact and comment.
DO use your 140 characters carefully – don’t waste space on unnecessary words or needless information.
DON’T Tweet about controversial issues or company secrets: remember, your Tweets are very public!
DO remember to include a call to action: get the reader to do something – click a shortened url, retweet or ring us now.
David Goddin Communications now offers cost-effective Tweet support for clients. Let us write or edit your Tweets. Contact us for details.
David Goddin was born in the UK and educated in South Africa. He began his career on daily newspapers and trade journals, before moving into public relations consulting. He produced award-winning writing and became an Accredited PR Practitioner, the highest qualification of the Public Relations Institute of South Africa. Since his return to the UK 16 years ago he has also contributed to a number of highly successful PR and marketing communications campaigns for major national and multinational clients. He is currently also President of the Haslemere & District Chamber of Trade & Commerce.