Forget those ideas of cutting back on chocolate, alcohol and other trivial items – you need some serious New Year’s resolutions. Here are our top five recommendations for simple public relations ideas that are easy for you (or your PR consultant) to implement – and will certainly benefit your business in 2014.
Engage with your customers
Customers are your most valuable asset – talk to them, research them, listen to them, monitor their social media channels, understand their needs, seek fresh opportunities to serve them.
Keep your website fresh
It’s your electronic shop window and it’s as important as your in-store displays. Freshen it with frequent changes of copy and images to maintain search engine interest and to keep it attractive to customers.
If you blog, blog often
A blog is among the easiest ways to generate new copy for a website. Talk about things that matter to you – but always write with good reader-appeal. Keep blog items nice and short and post them as often as you can.
Tweet your heart out
Use Twitter and the other social media services regularley to drive people to your website (and into your business). Set an attainable target for daily posts and keep at it. Follow interesting people. Use every opportunity to interact.
Proclaim your news!
Most businesses are awash with exciting news about products, services and people. Share your excitement with customers and prospects and highlight your professionalism through eye-catching print or email newsletters.
Have a great 2014.
David Goddin was born in the UK and educated in South Africa. He began his career on daily newspapers and trade journals, before moving into public relations consulting. He produced award-winning writing and became an Accredited PR Practitioner, the highest qualification of the Public Relations Institute of South Africa. Since his return to the UK 17 years ago he has also contributed to a number of highly successful PR and marketing communications campaigns for major national and multinational clients. He is currently also President of the Haslemere & District Chamber of Trade & Commerce.