Politics and business have a lot in common – and a great deal to learn from each other’s successes and failures. So with the UK General Election just weeks away and the next race for the White House on the starting blocks, it’s a good time to think about the art of getting customers to vote for you.
Becoming the market leader – or the government of the day – hinges on two vital factors. First is the ability to provide what the market wants – on acceptable terms. Second is the ability to convince customers of this.
For business, these factors translate to production and communication. In politics they are promises and spin. But both are ultimately presenting a case and seeking an emotional response.
Here’s a selection of ideas that entrepreneurs and election candidates can share towards the common goal of public support:
David Goddin was born in the UK and educated in South Africa. He began his career on daily newspapers and trade journals, before moving into public relations consulting. He produced award-winning writing and became an Accredited PR Practitioner, the highest qualification of the Public Relations Institute of South Africa. Since his return to the UK 16 years ago he has also contributed to a number of highly successful PR and marketing communications campaigns for major national and multinational clients. He is currently also President of the Haslemere & District Chamber of Trade & Commerce.