What are your business plans for 2016? With the time for New Year resolutions fast approaching, now’s a good time to decide between a ‘same again’ approach or a dynamic 12 months of sustained effort focused on growth.
After watching this year’s batch of The Apprentice candidates bumbling their way through the ‘interview’ episode (in which they and their business plans were ruthlessly torn to shreds), I was struck by two key thoughts:
I have resolved to devote time over the festive season to my own business plan for the year ahead. Like any good plan, it will have benchmarks and targets, under two main headings:
Now I have no immediate intentions involving either The Apprentice or any other situations where I might need to present my own business plan. However, I will still produce it in document form with concise, credible content – just in case.
A business plan is often overlooked as an essential element of an organisation’s annual communication programme. That’s because it tends to be numbers-driven, and is produced more often by ‘numbers people’ than ‘words people’. It may be designed for a different audience than the marketing and PR output, but it also helps to shape perceptions of the organisation, so it should be treated appropriately.
Business plans can be written at any stage of the year, although 1 January, the start of a tax year and company anniversaries are perhaps the three most likely dates.
One of the growth tactics that I shall be writing into my own plan for 2016 will be to place more emphasis on business plans as part of the overall communication package.
Need your business plan written or refreshed? Contact me now for details of my professional, affordable and high-impact service.
I can’t guarantee you’d get past Lord Sugar’s aides totally unscathed – but you’d certainly do better than this year’s candidates!
David Goddin was born in the UK and educated in South Africa. He began his career on daily newspapers and trade journals, before moving into public relations consulting. He produced award-winning writing and became an Accredited PR Practitioner, the highest qualification of the Public Relations Institute of South Africa. Since his return to the UK 16 years ago he has also contributed to a number of highly successful PR and marketing communications campaigns for major national and multinational clients. He is currently also President of the Haslemere & District Chamber of Trade & Commerce.