Think about the elevator pitch. It’s short, sweet, and rich with the messages that need to be conveyed. It’s also a key to good PR messaging – and with the growth of social media it will become increasingly important. It takes a great, information-rich Tweet to grab a reader strongly enough to prompt a further response. Similarly, a good PR piece should have enough information in its first paragraph to capture the reader’s attention. And that same paragraph should include all the key messages so that it can still work for the client, even if the rest of the piece is not published. Want to reach the top floor with your PR messages? Call me. Going up!
David Goddin was born in the UK and educated in South Africa. He began his career on daily newspapers and trade journals, before moving into public relations consulting. He produced award-winning writing and became an Accredited PR Practitioner, the highest qualification of the Public Relations Institute of South Africa. Since his return to the UK 17 years ago he has also contributed to a number of highly successful PR and marketing communications campaigns for major national and multinational clients. He is currently also President of the Haslemere & District Chamber of Trade & Commerce.