Answers to your questions ...
How much should I spend on PR?
The best way to address this question is for you to decide how much work you want your PR consultant to undertake – think in terms of days per month, and then consider how much you can afford to spend for professional help. Four days (say 32 working hours) per month is a good starting point for an effective but modest campaign. Anything less than two days (16 hours) per month is unlikely to bring you any real value.
How much time will i have to spend?
It's good to have at least one face-to-face meeting between client and consultant each month. It's an opportunity for both parties to review progress, discuss plans and work together on immediate issues. Regular meetings can be a great source of ideas. However, you're hiring a consultant to handle the bulk of the PR load – so you can get on with the job of managing your business.
HOW do you charge?
David Goddin Communications gives you the choice of either a fixed retainer, monthly in advance, or time-based fees (quarter hour segments) in arrears. Retainer clients receive a month-end activity report; time-charged clients receive a detailed invoice. In both cases, agreed budgets are not exceeded without your approval. Retainers and time fees do not include expenses: if we need to purchase anything on your behalf, we will always seek your prior approval.
how do you operate?
When we've agreed a project, we'll get on with it so we can submit it for your approval.